“Working with TIQ allowed us to take complex learning material and turn it into an incredibly fun and unique experience for team members. They were supportive throughout the whole experience and were always mindful to ensure our brand vision was never compromised.”

Laureen Beaton, Senior Marketing Manager

Challenge

ATB was looking for a new way to engage employees and get them excited about their rebrand. Instead of creating a traditional marketing campaign that would send viewers to a central hub, ATB wanted to try something new. Their goal was to connect with their internal team and present them with a new, interactive way of learning.

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Solution

TIQ and ATB collaborated in crafting the ATB Listens Mission, an engaging campaign that involved online and location-based activities for over 5000 ATB employees. The result was a simple, yet entertaining internal marketing game called ATB Listens Mission which aimed to onboard employees into their new brand. It was such a success that employees were anticipating the release of new badge items before the levels were unlocked.

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